PROJECT | One West End with Zoya Bograd, ASID

With sweeping views of the Hudson River and Manhattan skyline, it's easy to see why One West End in the Upper West Side's Riverside Center development is the city's latest residential hotspot. Recently transFORM Senior Designer Grazyna Gargas collaborated with interior designer Zoya Bograd, ASID on a custom project in the resort-inspired luxury tower. 

Designed by Zoya Bograd, ASID  
Designed by Zoya Bograd, ASID

When you see this stunning living room unit for the first time, it's evident there was a steady focus on both form and function in its design. The mix of our Italian melamine and high gloss finishes provides a refined setting for the client's well-curated art and book collections. Often prized possessions are hidden away, but the open areas and floating shelves of this custom wall unit ensure everything is on full display in an organized, museum-like manner. 

To further maximize the space, thinking vertical was key. In addition to the master closet, a custom built-in cabinet was added to a bedroom nook. This floor-to-ceiling piece ensures the client can maximize their storage space in a chic, sophisticated way. 

Designed by Zoya Bograd, ASID  
Designed by Zoya Bograd, ASID

For further insight, the transFORMative Times spoke to Zoya about this project that was just as spectacular as the surrounding scenery. 

What was the goal of this project?

To create an elegant contemporary space with much importance on function and storage.

What was your inspiration behind the design of the space?

Floor to ceiling windows with a city skyscraper landscape surround this living space. I wanted to create a feeling of calmness and “home.”

Why did you choose transFORM to assist with this project?

Storage, custom capabilities and being my neighbors brought me straight to transFORM!

Designed by Zoya Bograd, ASID  
Designed by Zoya Bograd, ASID

How has this project improved your client's lifestyle?

I organized their life while creating elegant space for entertaining and displays for their art.

Sleek, contemporary, and organized. A transFORMative project at its finest.

You can find our New York Design Center neighbor Zoya Bograd, ASID at 200 Lexington Avenue, Suite 433, NYC 10016 and