transFORM Attends 'Open Houzz New York' Event

On November 7th, transFORM’s Co-Founder, Andreas Messis, happily participated in an “Open Houzz New York” panel discussion at Samsung 837.

The nights gloomy weather was quickly overshadowed by Samsung's state-of-the-art facility, and their unprecedented ways.


Located in the heart of the meatpacking district, Samsung 837 is filled with cutting edge devices, interactive installations and hands-on innovative experiences.


The event offered industry professionals an opportunity to network with peers and learn what New York homeowners are looking for when it comes to building, remodeling and design. Notable attendees included Houzz Industry Marketing Expert, Lindsey Thudin, and VP of Industry Marketing, Liza Hausman. Both received an incredible response from guests and pro community members alike.


The Houzz Pro Plus program allows businesses to reach local homeowners in targeted areas who are actively looking for decorating and home remodeling professionals.


In the center of the stage, Andreas sat with other Houzz/Interior Design Pros like Joe Human of Designs by Human and Paula McDonald of Paul McDonald Design Build LLC.


As early adopter, transFORM created a Houzz profile immediately following its launch, and we became a Pro + member in September of 2013 for a number of reasons. We were intrigued by the enhanced directory placement, the ads in photo stream and stories section as well as the analytics dashboard. However, what really drew us in what the fact that as a company, we would be able to expand our business and capture more qualified leads.


transFORM has experienced a ton of success with Houzz over the years. We’re honored to be named a 5x Best Of Houzz Winner with a variety of badges, 75 editorial features and multiple projects on the Houzz “All Room/ All-Time Popular” list.


Photo Courtesy of @designsbyhuman via Instagram

Andreas was happy to share his insights and design trends with everyone in attendance and he is looking forward to doing it again in the future!