PHOTOS | tF @ What's New What's Next 2016 Event
On Thursday, September 22nd transFORM and their Media Sponsor, Aspire NY Metro, participated in the New York Design Center’s 8th Annual “What’s New, What’s Next” event at 200 Lexington Ave. Take a look at our event pictures -
The celebration included over 80 participating showrooms featuring product introductions, informative lectures, book signings and soirees. The building wide event drew in over 7,000 people, giving them the opportunity to view new ideas, designs, materials and products. This year also marked the New York Design Centers 90th Anniversary. From Thom Filicia and Jamie Drake to Wendy Goodman and Amy Astley, the building was filled with the industry’s top designers and editors - there was even a special visit from Hillary and Donald!
With so many exciting activities, guests were fiending for an energy boost. transFORM happily welcomed industry partners, tastemakers and more into their showroom for a refreshing afternoon of chocolate, coffee and art.
Sarah Endline and her company Sweet Riot, makes all natural healthy chocolate treats and snacks in a socially responsible way. Among the assortment was Sweet Riot’s Kickin’ Coconut & Crunchy Quirky Quinoa dark chocolate bars as well as lightly roasted Cacao nibs. transFORM supplied Grounds For Change coffee, a Washington State coffee roaster specializing in 100% Fair Trade. This delicious and sustainable combination allowed guests to refuel and recharge as they continued on through the New York Design Center’s building wide events.
In the early evening, transFORM Gallery hosted an informal artist talk with International Photographer Jean-Luc Mege. The discussion was centered around his high-end, premium composite acrylic glass photographs, which were on display throughout the gallery.
Artists Rachelle Kreger, Catherine Latson and KellyAnn Monaghan also had the opportunity to speak about their exhibiting work. While enjoying coffee and sweet treats, the attentive audience asked interesting questions and added to the commentary.
Unlike the traditional art gallery format, where art is presented on blank white walls, our artwork is hung in home-like settings, making it easier for the client to visualize it in their own environments - a quality that’s highly regarded in the design industry.
transFORM was especially thrilled to entertain the many visitors interested in the showroom as well as our new multifunctional men’s apartment. Featured in a Desert Oak and Dusk Frake finishes with a Red Port High Gloss accent panel backing the office, transFORM’s newest installation features an array of custom cabinetry for added storage. transFORM’s horizontal wall bed provides comfort, convenience and charm without sacrificing valuable square footage. The convertible design makes it simple to fold out the bed and tuck it back away when not in use. A wall bed is a perfect addition to any spot that doubles as a guest room or has a limited amount of floor space.
Also on display was our custom built-in wardrobe system, which was designed to accommodate the homeowners clothes, style and space. Hanging sections allow enough elevation to conveniently organize items based on size while shelving and drawers provide access and organization for items you would like to have seen, and those you would like to have stowed away.
Finally, transFORM’s dual purpose desk doubles as a modern sideboard and functional working space. With advanced European hardware, transFORM was able to design a full length table that extends from a single drawer in the desk, a smart solution for compact urban living. Concealed telescoping hardware allows the homeowner to effortlessly convert the desk into a table in seconds. transFORM focuses on helping people in the Metropolitan Area maximize space and recognize the benefits of having custom designed cabinetry - be it a dedicated room or just a nook.
After a brief introduction from Andreas Mesis (Co Owner) and Donovan Malloy (Marketing Director), transFORM’s Design Research & Product Development Director began a presentation on smart living in small urban spaces.“Tackling the Trend - Living Large in Tiny Homes and Micro-Apartments” explained how new advanced hardware and materials can create exciting designs that maximize space and function in compact apartments.
Our NYC designers were also available throughout the event to provide interested guests with one-on-one tours of the showroom.
transFORM enjoyed being introduced to and getting to know new members of our design community.
Thank you to all that came to the event – we look forward to seeing you there again next year!
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