Meet Sam, a suburban girl who majored in marketing, minored in journalism, and has a concentration in being nothing but fearless.
Sam established her name by writing for a variety of magazine/lifestyle brands; and, thanks to her script abilities, she's managed to successfully venture from the virtual world into the real world.
A socialite in her own right, Sam finds herself attending and covering some of the hottest events in the New York Metropolitan Area. In fact, many refer to her as the real life Carrie Bradshaw ...
Ok, we’re joking, no one actually calls her that, but she does have a fabulous group of friends and now, an epic walk-in closet.
In order to be authentic in her weekly colum reviews, Sam needed to sample a ton of different products. As you can imagine, with an influx of inventory, came the urgency for an efficient storage space.
Secondly, Sam is very dedicated to keeping up with her personal website and blog. As a go-to source for chic style tips, it was a given that her closet needed to be nothing less than Instagram worthy.
Lastly, the industry doesn’t refer to it as “setting the scene” for nothing. If you’re playing the part of esteemed columnist, then your appearance must reflect your style. This is especially true in Westchester County, NY, where one cannot bear to walk out of their house in a less-than perfect outfit.
Sam remembered that she had recently met the Co-Founder of transFORM Home at the New York Design Center's building-wide event, What's New, What's Next. She gave them a call. The rest is history.
From day one, Sam worked closely with her designer to create a room that could transport her to a private oasis, where shoes are displayed in neat shelves, perfectly spaced coats hang on illuminated rods, and plush seating provides a respite from browsing.
The final result was that, and so much more.